Website Design for Insurance Company
Procuring insurance is a serious subject matter. As an insurance company or as an insurance agent, your focus must be on your customers. Here are some things that are essential for an insurance company website.
Research shows that over half of all internet traffic comes from mobile devices and that number is constantly on the rise. We aim at providing responsive web design so that your customers on mobile interfaces have the best possible web experience. Responsive web design will help in seamless web experience without pinching, zooming or scrolling.
A library of quality content will help to keep users engaged. You will also need to regularly update your content so that it is timely and relevant. Search engines have the trend of prioritizing sites that frequently engage in content updates and this increases your chances of getting discovered. We recommend that you have a blog section where the content gets refreshed at regular intervals.
We conduct research on what keywords are most relevant to your agent website and include the same in our web design contents. These include both popular search keywords as well as long tail keywords that are not as popular.
The homepage is the doorstep to your website and it has to be professionally designed. When potential customers land up at the homepage, you have only seconds to create a favorable impression. Use fonts wisely and include colors that are reminiscent of professionalism. Because you are selling life insurance and other types of insurance that have an impact on people’s lives, your homepage cannot afford to be amateur.
The USP has to be conveyed to the customers at the very beginning. As an independent insurance broker, you might wish to stress on the fact that you have access to all the policies in the market. As a captive insurance agent you might want to highlight the fact that your insurance company is well known and reliable. Whatever your USP, make sure that you stand apart.
Interested customers should have no trouble in contacting you for policy requirements. In your web design we recommend setting up a separate contact page that people can use to get in touch with you.
What you offer
There should be a separate section where you can list out all the different types of insurance on offer. The list should have click to proceed capabilities so that customers can click on the insurance type and be led to another section that explains about the policy.
iBrandox is a website design company in Delhi India that is skilled at creating websites for insurance companies and websites for insurance agents. Contact us for immediate help and access to our web design team.
1. You can manage unlimited products & categories
2. Add customized tools to enhance user-experience
3. Flexible payment gateway options
4. User-friendly store management software
4. Marketing tools to promote online store
Visit our digital studio at Gurgaon and let’s sip a ‘Cup of Chai’ together at our Gurgaon Digital Studio to discuss your E-commerce Business Plan.